Media Training

Media Training

MediaLink Productions specialises in training clients to become effective media spokespeople, helping them to get their message across.

All forms of Media have the power to influence opinions and shape events. Every executive needs to be able to communicate effectively with the media.

The MediaLink Productions "Getting Your Message Across" Media Training Course helps you develop the skills to:

  • be an effective spokesperson,
  • define your media message
  • harness the power of the Media by understanding their needs

Our half day Media Training sessions are specially tailored to meet specific issues and client requirements. We conduct practical Radio and TV interview exercises - with microphones, camera equipment, lighting etc., play-back, instruction and critique.

The training begins by briefly covering necessary theory topics, including:

  • Who the Media are, and what they want
  • Getting your message across
  • Developing Key Messages
  • Your Game Plan
  • Presentation techniques
  • The worst case scenario - how to handle the toughest questions
  • During, and after the interview

Our trainers have more than 30 years experience in the electronic and print media. We develop realistic scenarios and conduct interview practice sessions, with video play-back to aid performance improvement.

Participants are encouraged to understand the media's points of view and develop specific skills so they can present their own media message to maximum advantage.

We teach clients the skills required to perform successfully in media interview, and coach them in preparation for specific media opportunities, to help maximize results. Where necessary, we can develop and simulate likely lines of media questioning, to prepare spokespeople for specific forthcoming media opportunities.

What some of our clients say...

"MediaLink's understanding of the media landscape and their professional delivery and guidance in how best to get our message across proved invaluable for my team."

Joe Adamo
Manager, Media and Stakeholder Services
Australian Energy Market Operator Ltd

"Over the past three years MediaLink Productions has provided the Regional Rail Link Authority with an excellent and comprehensive media training service. Their attention to detail and fully researched media training sessions are expertly tailored to the business of the day. I highly recommend their services, delivered by extremely experienced media professionals."

Simon Breer
Director Communications and Stakeholder Relations
Regional Rail Link Authority