When Australia's art industry wanted to fight a Federal Government recommendation banning art investments in Self-Managed Super Funds, they called in MediaLink to help mount a campaign. MediaLink developed the Save Super Art campaign highlighting the unintended consequences of the Cooper Review recommendation, which threatened $100million damage to the Australian art market. Using extensive media relations and social media, including a campaign website (www.savesuperart.org.au), wordpress blog, pro-forma emails to key politicians, Facebook and YouTube, MediaLink created a campaign that engaged the entire arts community, and sent a clear message to Government. Over 40 commercial galleries and institutions joined in to help fund the campaign, which generated hundreds of media articles across print, radio and television, thousands of visitors to the web site and over 400 Facebook friends. Campaign convenor Tom Lowenstein, says "The art industry has never before acted in such a unified way, for such a successful result." The Gillard Government ruled out the recommendation weeks before the Federal Election, after the Save Super Art campaign had earlier secured the support of the Coalition and the Greens.
