The Video News Release is a powerful tool to help get your message on television.
You see the result of Video News Releases every day on television news: stories on the latest technological breakthrough, a new medical procedure or the release of a new product. Often, the images and interviews you see in breaking news stories are the result of a Video News Release, produced by us.
A MediaLink ‘Video News Release’ is the electronic version of the printed press release; a series of pre-recorded interviews, general overlay footage and sometimes graphics or specialist 3-D animations designed especially for television News Bulletins.
We produce all the elements on your behalf, and then distribute direct to TV Newsrooms, on a use as you choose basis.
This is a service Medialink Productions pioneered in Australia in 1995, which as been used successfully by 100s of corporate and government clients to help get their message across.
Video News Release - Production
MediaLink Video News Releases are managed by our journalists, editors, camera crews and producers all of whom have Broadcast News experience. A Video News Release is produced on behalf of a client and distributed to the newsrooms of television stations. Using email and phone, MediaLink alerts all the targeted Newsrooms directly.
Australian On-Line Telefeed
MediaLink Video News Releases have an excellent track record of hitting the mark, and delivering material that newsrooms use. We use Satellite feeds to deliver your images direct to master control, the heart of every TV newsroom across the country.
Monitoring
Independent Monitoring tracks the success of each Video News Release – so you know where your story went to air and how many people watched it.
Clients use MediaLink to maximise television news coverage and to control their message and image in the Media.