Creative Gourmet Web Videos
Creative Gourmet wanted to reach potential customers searching the web for recipe ideas. The web videos are designed to introduce new ways of using Frozen Fruits & Berries to a wide audience.
Links to the web videos were sent to Creative Gourmet's extensive customer database, and to food blogs, along with search engine seeding.
See how the web videos are used on the Creative Gourmet website: Creative Gourmet Video Recipes
Tourism Australia
Tourism Australia engaged MediaLink Productions to cover the Australian Tourism Exchange - Australia's premier tourism trade event and the largest international travel trade show in the southern hemisphere.
We interviewed dozens of international buyers and Australian tourism businesses about their experience at ATE'09. MediaLink produced numerous streaming video clips for the Tourism Australia website throughout the event and a video to promote the ATE 2010.
Victorian Transport Plan - Premier's Message
MediaLink Productions helped Victorian Premier John Brumby deliver a key message to the public regarding the new Victorian Transport Plan, a $38 billion dollar transport package for the state of Victoria.
Victorious East
MediaLink Productions helps to launch the "Victorious East" campaign, promoting East Gippsland as the place to live, work and play.
Play For Life
Jo Griggs knows first-hand the benefits of team sports -- from her early years sport played a huge role in her life and swimming took her to the Commonwealth Games for Australia. MediaLink produced a series of internet Vodcasts promoting the Australian Sports Commission's new campaign "Play for Life -- Join a Sporting Club", with Jo Griggs as ambassador for the program. The campaign aims to encourage more children to get involved with club sport.
Save Super Art
When Australia's art industry wanted to fight a Federal Government recommendation banning art investments in Self-Managed Super Funds, they called in MediaLink to help mount a campaign. MediaLink developed the Save Super Art campaign highlighting the unintended consequences of the Cooper Review recommendation, which threatened $100million damage to the Australian art market.
Using extensive media relations and social media, including a campaign website (www.savesuperart.org.au), wordpress blog, pro-forma emails to key politicians, Facebook and YouTube, MediaLink created a campaign that engaged the entire arts community, and sent a clear message to Government. Over 40 commercial galleries and institutions joined in to help fund the campaign, which generated hundreds of media articles across print, radio and television, thousands of visitors to the web site and over 400 Facebook supporters.
A Message To The Pie Lovers Of Australia
To highlight its commitment to the Australian beef industry, and dispel myths about the quality of meat in meat pies, Patties Foods has launched a web video -- "A Message to the Pie Lovers of Australia". Visit them online at http://www.patties.com.au
