Cultural Public Relations


Cultural PR is a specialist practice area with its own unique set of requirements, dedicated media and specific audience sensibilities.

Led by Fine Art specialist Katrina Raymond, one of Australia’s most experienced strategic communications managers in the arts, culture and design sector, MediaLink’s Cultural PR and communications practice consults with Art Galleries and Museums, Architecture practices, State cultural institutions and University Faculties as well as major arts projects, art awards and prizes, art book launches.

Katrina’s unique understanding of the Arts space, her network of media contacts and MediaLink’s ability to produce content that resonates with audiences, helps us deliver superior results for our clients.

We assess your strategic requirements and develop a PR and communications plan to help achieve your goals. Our expertise includes PR and publicity campaigns, media relations, social media strategy, media training, project management and video content creation for all platforms.

 Image Above: TarraWarra Museum of Art, by Redfish Bluefish Photography.

Please see recent Case Studies of our work:

  • Latrobe Regional Gallery - Rene Magritte TVC
  • Latrobe Regional Gallery - Rene Magritte
  • Art Communique
  • TarraWarra Museum of Art
  • VCA and MCM 2011
  • Les Miserables from Page to Stage
  • Melbourne Festival 2015

These leading cultural organisations are some of our clients: